The Product Performance report helps you understand which products are truly making money.
Instead of looking at revenue alone, this report combines sales, discounts, ad spend, COGS, shipping, and fees so you can evaluate profitability at the product level.
With this report, you can quickly identify:
-
Top-selling products
-
High-profit products
-
Low-margin products
-
Products with missing campaign attribution
-
Bundle opportunities based on buying behavior
What you’ll see on this page
Summary cards
At the top of the report, you’ll find a quick overview of catalog performance for the selected date range.
Total Product Sales
The total sales generated by all products in the selected period.
Avg. Product Price
The average selling price across products sold during the selected period.
Unique Sold
The number of unique products sold at least once.
Gross Profit
The total profit generated after deducting tracked costs.
Product Breakdown
The Product Breakdown table gives you a row-by-row view of each product’s performance.
Columns explained
Product
The product name.
Status
Shows whether the product is active.
Qty Sold
The total quantity sold during the selected date range.
Sales
The total revenue attributed to the product.
Discount
The total discount applied to orders containing that product.
Ad Spend
The ad cost attributed to that product based on your campaign linking setup.
COGS
The total cost of goods sold for the product.
Shipping
The shipping cost allocated to the product.
Fees
Any transaction or payment-related fees allocated to the product.
Profit
The final product profit after all tracked costs are deducted.
Margin
The profit percentage relative to sales.
How profit is calculated
Profit = Sales – Discount – Ad Spend – COGS – Shipping – Fees
Margin % = Profit / Sales × 100
Filters and controls
Search by product name
Use the search bar to quickly find a specific product.
Status filter
Filter the table by product status.
Include zero sales
Enable this option to show products that had no sales during the selected date range.
Date range
Use the date picker in the top-right corner to analyze performance for a specific period.
Top 5 Products by Revenue
This section highlights the five best-performing products by revenue for the selected date range.
It helps you quickly identify your top revenue drivers, but keep in mind that high revenue does not always mean high profit.
Bundle Opportunity
The Bundle Opportunity section shows products that are frequently purchased together.
This can help you discover:
-
Bundle opportunities
-
Upsell ideas
-
Product combinations that may improve AOV
Ad Spend and Campaign Attribution
The Ad Spend column depends on how your campaigns are linked to products.
If a product has no linked campaign, its ad spend may appear as zero or incomplete. To improve reporting accuracy, make sure your campaign attribution setup is up to date.
Best practices
-
Keep your COGS updated
-
Review shipping cost rules regularly
-
Make sure campaign-to-product links are accurate
-
Use consistent fee settings
-
Compare products using meaningful date ranges
Common questions
Why does a product have high sales but low profit?
Because revenue alone does not reflect profitability. Discounts, ad spend, shipping, COGS, and fees may reduce the final margin.
Why is Ad Spend zero for some products?
This usually means no campaign has been linked to that product, or no attributed ad spend was found for the selected period.
Why do some products show zero sales?
If Include zero sales is enabled, the report will also display products that had no sales during the selected date range.
Is Gross Profit the same as total business profit?
No. This report shows product-level profit based on tracked sales and configured costs inside the app. It may not include every business expense outside the system.
Summary
Product Performance helps you move beyond top-line revenue and understand which products are actually contributing to profit.
Use it to identify winners, fix low-margin products, and make better decisions based on real profitability.